Remember when Peach was supposed to be an up and coming social media platform? What’s Peach you ask? I think that answers your question. Remember when Snapchat was going to takeover the social media world? Yeah, we remember that too.…
Viral marketing initiatives
Just say the word “viral” around a social media specialist and you are sure to get some sort of reaction out of them. They’ll either smile, roll their eyes or immediately start telling you about how the social media world…
Differentiation in professional sports social media
Each and every organization needs to develop a social media strategy and voice that speaks to their own audience. This is no secret, but the question is, how can we achieve this plan? This is especially true when it comes…
Twitter isn’t just a social media platform, it’s an art
When I tell people I work in social media for a professional sports franchise, I tend to get this question a lot, “That sounds like fun, does that mean that you just sit on Twitter all day?” No. That’s not…
Social media should engage your consumers while representing your brand
As we all know, it is imperative for brands to be active on social media if they want their organization to be successful. That’s far easier said than done because there are several people who believe, “Oh I have a…
Mobile apps continue to change the sports landscape
It’s no surprise that mobile technology is becoming the new way people choose to consume their content these days. Whether it’s looking at the news, checking their social media feeds or even playing a simple game to pass the time,…
Social media finds new ways to bring fans closer to the field
There’s just something about being at a sporting event that can bring goosebumps to fans of all ages. Regardless of who we are and what we believe in, fans come together to cheer on their favorite team as they hope…
The fall of Snapchat
Social media is a strange world. Once you think you have finally figured one platform out, another one emerges. And while the new outlets are taking over, the old ones are quickly being forgotten about and are ultimately being left…
Why LeBron James is the Ideal Role Model for Athletes
LeBron James is heading back to Cleveland, Ohio to play for his hometown Cavaliers, and unlike his decision four years ago, this time he is being applauded by many (unless you live in Miami) instead of being ridiculed left and…
The One Thing I Learned in College
We are constantly told to remember this or study that in school as if it’s the most important thing in the world. But in hindsight, is it really all that important? To be honest, if I had to go and…